On October 25, the fourth cultural event “Re-inheritance of Harmony and Flexibility” launched by Far East University was held in Beijing SEMEUREKA Electrics Co., Ltd. (hereinafter referred to as SEMEUREKA). Jiang Rongwei, investor and senior marketing director of Far East Smarter Energy Co., Ltd. (Smarter Energy; Stock Code: 600869) and deputy general manager of Far East Cable, the supervisor of Smarter Energy, Lu Qiang, general manager of SEMEUREKA and responsible officers of each business line of SEMEUREKA discussed the culture of “Harmony and Flexibility” and joint development.
At the round-table conversation, both parties made an exchange on understanding of enterprise culture and joint development, and also discussed the future development of enterprises. Lu Qiang indicated, joint development is an irresistible trend. Subsidiaries should not be single fingers and should become a powerful fist to achieve mutual benefit and win-win and joint development. Smarter Energy can provide such platform. In terms of enterprise culture, the culture of “Harmony and Flexibility” of Far East Holding Group is slightly similar to that of SEMEUREKA, but there are differences. However, cultural integration will not be impeded by differences. In the future, SEMEUREKA will seek sameness but keep difference and accelerate integration with group culture.
When it came to future development, Lu Qiang indicated that SEMEUREKA would expand larger market through taking advantages of present products and acquiring transformer factory, be committed to develop top 3 products including fault indicator, primary and secondary complete equipment and integrated pole-mounted transformer platform and seize the market opportunity of full coverage of power distribution automation by 2020 carried out by the State Grid.
Lu Qiang Delivers a Speech in the Conversation
Participants of Far East Holding Group and Smarter Energy Make an Exchange in the Conversation
Scene of the Activity of “Harmony and Flexibility”
Lu Qiang Interviewed by Brand Culture Center
When Lu Qiang was interviewed by the Brand Culture Center, he was optimistic about the strategic planning of Smarter Energy for joint marketing of multi-brands. He also expressed his opinion, “All our subsidiaries should not be completely independent. Joint marketing can realize greater effect. Realizing the effect needs to build a team to be familiar with resources of the group and businesses of subsidiaries and then to work in coordination for joint marketing along the same direction. In the future, SEMEUREKA will take advantages of advanced technologies, completely support the strategic layout for the next step of Smarter Energy based on technologies and philosophies and help Smarter Energy become a global leading service provider of smart energy and smart city system.”
Business Lines Discussing Works
After the round-table conversation, both parties made a specific connection on marketing, HR & administration and planning and promotion, and also discussed how to achieve joint development. Both parties were looking forward to further joint cooperation.
Product Display Area
Research & Development Center, SEMEUREKA
Located in Tsinghua University High-tech Park, SEMEUREKA is the holding subsidiary of Smarter Energy. The company owns a number of big honors like Beijing High-tech Enterprise, Top 10 Pioneering Enterprises in Zhongguancun, China Innovative Outstanding Enterprises, and the Most Innovative Enterprise in China Emerging Industry. With nearly 80 national patents, the company is committed to research & development, production and sales of intelligent grid equipment. With in-depth strategic transformation of the Group, new requirements are given to joint cooperation between parent company and subsidiary. At this time, “Re-inheritance of Harmony and Flexibility” was held at SEMEUREKA, providing a good platform to connect industrial chain, promote cultural integration and enhance cultural recognition of employees and effectively promoting joint integration and cooperation of regulations, culture and businesses between parent company and subsidiary.
Ren Lulu, investor and assistant president of School of Management of Far East University, Zhang Yunfei, assistant director of the Brand Culture Center and Xu Mingxuan, assistant director of Development Service Department of Smarter Energy attended the event.
